# Product page rewrite kit

Rewrite one product page around the facts a buyer needs to choose.

Version 1.0, 8 October 2026. From praised.co/templates/product-page-rewrite-kit. Free to copy, edit and share.

## How to use it

1. Pick one page, and the buyer questions it should answer. The buyer-question workbook’s Page mapping tab lists them.
2. Ask the intake questions of the people who know the product: product, sales and support.
3. Draft in the outline. Keep the facts you were given and leave a gap where one is missing.
4. Check the draft against the review checklist before it ships, then ask the page’s questions again next month.

## 1. Intake questions

Ask the people who know the product. Write their answers in their words.

**The job**

- What job does a buyer hire this product to do, in their own words?
- What were they using before, and why did it stop working?
- What makes the choice hard for them?

**Who it suits**

- Which teams, company sizes, industries or regions is it built for?
- Who is it not a good fit for, and what should they use instead?

**Facts that change the decision**

- What does it cost, how is it billed, and is there a minimum?
- Which tools does it work with, and how: built in, an add-in, or an API?
- What are the limits: volumes, languages, file types, regions?
- How is customer data handled: where it is stored, for how long, and which certifications apply?
- What changed recently that the page doesn’t say yet?

**Proof**

- Which claims can we back with a source: documentation, a public case study, a review, a certificate?
- Which customers can we name, with their permission?

**Questions buyers ask**

- Which questions in the buyer-question workbook should this page answer?
- What do sales hear on the first call, and what does support hear in the first week?

## 2. The page outline

One block per heading. Replace each line in [brackets] with your own words.

### The one-sentence answer

[What it is, who it’s for and the job it does. No adjective a competitor could also claim.]

### The facts that change the decision

[Price and billing, what it works with, the limits, and how data is handled. Date them.]

### How it works

[The job in three or four steps, the way a user would describe it.]

### Who it suits, and who it doesn’t

[The situations it fits, and an honest line on when another kind of tool fits better.]

### Questions buyers ask

[The questions mapped to this page, each answered in full sentences that still make sense when quoted alone.]

### Sources and last checked

[Where each fact comes from, and the date someone last confirmed it.]

## 3. Fact and review checklist

**The facts**

- [ ] Every number on the page is current, and the page says when it was last checked.
- [ ] Price, billing and any minimum are stated, or the page says plainly how pricing works.
- [ ] Limits are stated: volumes, languages, regions, file types.
- [ ] Each claim a buyer might question links to a source.
- [ ] Nothing was invented to fill a gap. A missing fact stays missing until someone confirms it.

**Could someone choose?**

- [ ] The first sentence says what it is, who it’s for and the job it does.
- [ ] A reader can tell who it doesn’t suit.
- [ ] Each question mapped to this page has a full-sentence answer that makes sense on its own.
- [ ] The key facts are on the page as text, not only in images or a PDF.
- [ ] After reading it, someone could explain why this product fits their situation.

**Before it ships**

- [ ] Product, sales and legal have checked the facts.
- [ ] The page’s questions are in the workbook, ready to ask again next month.

## 4. Worked example: before and after

> Illustrative example. Every fact here was written to show the shape of a rewrite, not checked.

The page: clauseminds.com/legal-teams

### Before

**The ultimate AI platform to transform how legal teams work.**

Unlock efficiency, reduce risk and empower your team with next-generation contract intelligence.

- Seamless integrations. Works with the tools you already love.
- Enterprise-grade security. Your data, protected at every step.
- Built for the future. Stay ahead with cutting-edge AI.

Button: Request a demo

### After, block by block

**The one-sentence answer.** ClauseMinds reviews supplier contracts inside Microsoft Word, for in-house legal teams of 10 to 200 people.

**The facts that change the decision.** $49 per seat a month, billed yearly, from 5 seats. Word for Windows, Mac and the web. English and German contracts. Contracts deleted after 30 days.

**How it works.** Open a contract in Word. Run ClauseMinds from the ribbon. Review each flagged clause against your playbook and accept or reject it as a tracked change.

**Who it suits, and who it doesn’t.** Built for legal teams that review contracts in Word. If you mainly track renewal dates and have no legal team, a contract management tool will suit you better.

**Questions buyers ask.** Does it suit a 40-person legal team? Yes. Teams of 10 to 200 share one playbook, and seats can be added at any time.

**Sources and last checked.** Pricing, security overview and Word add-in documentation. Facts last checked 6 October 2026.