The AI Visibility Index

The AI Visibility Index is a periodic measurement of which brands AI tools like ChatGPT actually name and recommend, by category. It is sampled on a fixed suite of non-branded buyer questions, and each edition states the engines it covers and how many times each question was asked — because those two numbers decide how much the result is worth. Every figure carries a confidence interval and a measured reading behind it.

  • Share of answers naming each brand — not market share, not sentiment
  • 95% confidence intervals on every figure; overlapping ranks are marked as ties
  • Days covered, sample size and engine list published with each category

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How to read this. Share is the proportion of answers naming that brand when a buyer asks a category question — not a market share, not a sentiment score. The bracket after each figure is the 95% confidence interval: where two brands' intervals overlap we mark them tied rather than ranking through noise, because a rank we can't defend is worse than no rank. Prompts are non-branded buyer questions. A brand can only appear when an engine volunteers it. Full method: our published methodology.

Want this for your own brand and category? Start with a free page check, or find out whether AI crawlers can reach your site at all.

Frequently asked questions

What does “share” mean here?
The proportion of answers naming that brand when a buyer asks a category question. It is not market share and it is not sentiment — only how often the brand appears in the answer.
Why are some ranks shown as ties?
Every figure carries a 95% confidence interval. Where two brands' intervals overlap, the ranking between them is not resolved by the sample. They are marked as a tie rather than ordered.
How often is the index updated?
It is measured periodically, and each edition publishes the days it covers, the sample size and the engine list it used — because those numbers decide how much the result is worth.