Sources & outreach

Build your presence in the sources AI consults.

Find the publishers, directories and communities AI cites when recommending a competitor. Choose the ones that fit your product, prepare the pitch, listing, correction or reply each one needs, and follow the answers after the placement.

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Every engine reads OutdoorGearLab, and those answers name Alpenway: citations flow from each source to each engine, then to the brands the answers name

Find the sources worth pursuing

Gap pages name a competitor and leave you out. Each one is ranked by its reach across your questions and how open the publisher is to you.

10 gap pages name a competitor and not Kestrel, ranked by the questions they reach and how open each page is, from a Reddit thread to the Wirecutter review

Match the contribution to the source

A directory needs a complete listing, a comparison publisher a pitch, a community thread a disclosed reply and a wrong claim a correction.

Gap pages plotted by engines citing and questions reached: reply in r/Ultralight first, then pitch the OutdoorGearLab jacket test

Follow the placement into the answers

Every pitch, reply and correction waits for your approval. Record the placement, then follow the citations and recommendations that come after.

Review what followed in improvement & impact
Cited sites with their finding and next move: a pitch waiting on approval at OutdoorGearLab, a wrong warranty claim at REI, and a verified placement on Switchback Travel

Turn a cited page into a placement.

One review roundup can shape hundreds of answers. Find the pages engines cite most for your questions, and the ones that leave you out.

OutdoorGearLab’s best rain jackets page: cited in 118 answers, Kestrel is not on it, and the passages engines used name Alpenway and Norrland
OutdoorGearLab as a source: 420 citations across six engines, its top pages, and findings including a competitor named and a wrong weight claim
Next moves: two blockers, then the jacket test, with the pitch and page plans waiting on Kestrel
The last cited sites with what changed for each, then new sources and sources no longer cited, every five days through September

1Read the passages engines lift from each cited page, and which brands they name.

2Check what each source says about your products: the pages that cover them, leave them out or state a fact wrong.

3Draft the pitch from your coverage, the gap and your approved product details, and review it before anything is sent.

4Any placement you win is recorded, and later answers show whether the source’s citations now name you.

Keep exploring.

Draft v3 graded against 14 cited pages: the answer arrives at word 140, where cited pages answer in the first 60 Content & site optimizationDrafts and pages graded against the pages engines cite.Explore Kestrel is 3rd of 5 brands on tone; Alpenway is clearly ahead Brand perceptionHow AI describes you, the objections it raises, and why.Explore Kestrel rose from 15% to 24% of answers while ten pieces of work shipped, four of them verified Improvement & impactEvery piece of shipped work, checked against a later reading.Explore

Questions, answered.

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No. Publishers and communities decide what they include. Praised finds the sources that fit, prepares the contribution and records what happens after.

No. Praised drafts the reply from your approved facts, with a line disclosing your company, and holds the draft for review. Once you approve, your team posts the reply from your company’s account.

Praised finds the claim, the page that states the claim and your source of truth, and drafts the correction request. The site owner makes the change, and later answers show whether the claim is gone.

It checks a public page’s readiness to be found, understood and cited. Ongoing tracking and work belong in the platform.

Earn a place on the pages AI already reads.

Find the source behind a competitor’s recommendation, prepare the contribution that source needs and follow the answers after the placement lands.

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