Build your AI visibility, one useful step at a time.
Guides, templates, checklists and research to understand and improve your AI visibility. Start from the job in front of you.
Start with the job in front of you.
Understand the category, improve a page, investigate a recommendation gap or prepare a client programme.
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What is GEO?
What GEO is, how it differs from SEO and how to start.
Read · 11 min -
Field guide
Every decision behind being named, from crawler access to sources.
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Platform overview
How Praised tracks, acts on and proves AI visibility.
Explore
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Website checker
Score one page on five checks and get the first fix.
Check a page -
Page checklist
Work through the same checks by hand, page by page.
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Content & site optimization
Grade the page against the pages engines cite, then rewrite it.
Explore
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Reading the field
Find who wins your category’s answers, why, and where the gaps are.
Read · 10 min -
AI Overview checker
Find whether an Overview appears for a query and which sources it cites.
Check a query -
AI visibility & competitors
Track the questions a competitor wins, and open the answer behind each.
Explore
Learn
Understand how AI finds, describes and recommends brands and products. Read the guide end to end, take the course a lesson at a time, or look up one term.
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Field guide
How AI tools decide who to name, and the decisions behind crawler access, entities, page structure and sources.
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Free email course
Short lessons by email on getting found in AI search, from the first check to the first fix.
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Glossary
Plain definitions of GEO, AEO and the terms in your reports, each linked to where the idea is used.
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Blog & guides
Articles and worked examples, organised by topic and by the job you’re doing.
Open
Apply
Turn the lesson into work on your own pages and products: review a page with the checklist, fill in a template, or borrow the report structure for your next review.
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Templates
Fill-in starting points for crawler rules, llms.txt, brand and product entities, Q&A pages and one approved set of facts.
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Page checklist
Review one page against the five checks the website checker scores, and find the fix to make first.
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Sample report
A monthly client summary: where the brand stands, the work shipped, what changed and the next priority.
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Research
Each report answers one question. The Engine Weather Report asks how much the AI engines themselves shifted, and gives you a reading to compare your own changes against. Every edition carries its dates and method.
Find the material you need.
Everything published, in one list. Filter by format when you know what you want, or by topic when you know the subject.
70 published
- GuideField guideHow AI tools decide who to name
- CourseFree email courseShort lessons by email
- GlossaryGlossaryTerms, with links to read on
- TemplateTemplates & workbooksFill-in starting points for the work
- TemplateBuyer-question workbookSpreadsheet · free, by email
- TemplateOne-page exec memoWord, PDF or Markdown · free, by email
- TemplateProduct page rewrite kitWord or Markdown · free, by email
- TemplateAI search starter kitSpreadsheet with a PDF copy · free, by email
- ChecklistPage checklistReview one page, check by check
- ReportSample reportPosition, work and results, presented
- ResearchResearch & benchmarksDated findings with their method
- ResearchEngine WeatherThe current reading across engines
- ToolWebsite checkerFree page-readiness check
- ToolAI crawler access checkerCan AI crawlers read your site?
- ToolAI Overview checkerIs your site cited in an Overview?
- ToolAI search scoping builderA plan for what to do and skip
- ToolQuery fan-out generatorThe searches behind one question, modelled
- ToolSchema generatorJSON-LD for a page, ready to add
- Toolllms.txt generatorAn llms.txt file for your site
- ArticleGPTBot, ClaudeBot & friends: managing AI crawlers without erasing your brandContent and site optimization · 9 min read
- ArticleGoogle AI Overviews: how to show up — and how to know if you doAI visibility fundamentals · 10 min read
- ArticleAI search referral traffic: how to measure what ChatGPT sends youResults and learning · 9 min read
- ArticleAI share of voice: what it is and how to measure itMeasurement and competition · 9 min read
- ArticleGEO for B2B: how technical buyers use AI tools like ChatGPT to build shortlistsTeam and business playbooks · 10 min read
- ArticleThe best GEO tools in 2026Team and business playbooks · 13 min read
- ArticleChatGPT shopping: how AI product recommendations actually workProducts and commerce · 10 min read
- ArticleCase study: Chegg — when the AI answer replaces the productResults and learning · 10 min read
- ArticleHow Claude talks about brands — and how to earn a mentionAI visibility fundamentals · 9 min read
- ArticleComparison and alternatives pages: the GEO workhorseContent and site optimization · 9 min read
- ArticleCompetitive analysis in AI answers: reading the fieldMeasurement and competition · 10 min read
- ArticleWhy "I asked ChatGPT once" is not a measurementMeasurement and competition · 9 min read
- ArticleStatistics, quotes and citations: the content formats that win AI answersContent and site optimization · 9 min read
- ArticleDoes llms.txt actually work? What the evidence saysContent and site optimization · 10 min read
- ArticleGEO for ecommerce and DTC brands: getting products into AI answersProducts and commerce · 11 min read
- ArticleFAQ content that AI engines lift straight into answersContent and site optimization · 8 min read
- ArticleWhen AI gets your brand wrong: detecting and fixing hallucinationsSources and reputation · 10 min read
- ArticleGemini and Google’s AI Mode: the visibility playbook for bothAI visibility fundamentals · 10 min read
- ArticleContent freshness and AI answers: how often models and indexes actually updateContent and site optimization · 8 min read
- ArticleGenerative engine optimization examples: 7 tactics you can verifyContent and site optimization · 12 min read
- ArticleThe GEO flywheel: plan → produce → publish → measureTeam and business playbooks · 8 min read
- ArticleGEO for agencies: adding AI visibility to client retainersTeam and business playbooks · 12 min read
- ArticleGEO for WordPress: the setup that makes your site quotableContent and site optimization · 10 min read
- ArticleThe GEO metrics dashboard: what to actually report to leadershipMeasurement and competition · 9 min read
- ArticleMeasuring GEO ROI: attribution when there’s no clickResults and learning · 10 min read
- ArticleSEO vs AEO vs GEO: three acronyms, two disciplinesAI visibility fundamentals · 6 min read
- ArticleGEO vs. SEO: what actually changes when the search box becomes a chat boxAI visibility fundamentals · 9 min read
- ArticleHow ChatGPT decides which brands to recommendAI visibility fundamentals · 12 min read
- ArticleHow often does ChatGPT update its data?AI visibility fundamentals · 9 min read
- ArticleHow to rank in AI search (2026): you don't rank — you get namedAI visibility fundamentals · 12 min read
- ArticleHow to track brand mentions in AI searchMeasurement and competition · 11 min read
- ArticleHow to improve brand visibility in AI search enginesAI visibility fundamentals · 11 min read
- ArticleJavaScript, rendering, and why AI crawlers miss your contentContent and site optimization · 9 min read
- ArticleProduct & Offer schema for AI: a copy-paste JSON-LD guideProducts and commerce · 11 min read
- ArticleEntity SEO for AI: your brand as a knowledge graph nodeSources and reputation · 10 min read
- Articlellms.txt: what it is, who supports it, and whether you should ship oneContent and site optimization · 8 min read
- ArticleLocal businesses and AI search: showing up in ‘near me’ answersTeam and business playbooks · 9 min read
- ArticleShare of voice, mention rate, recommendation rate: the metrics of AI visibilityMeasurement and competition · 10 min read
- ArticleWinning citations in Perplexity: what its retrieval actually rewardsSources and reputation · 9 min read
- ArticlePraised vs Otterly.AI: price floor or proof bar?Team and business playbooks · 9 min read
- ArticlePraised vs Profound: which fits your team?Team and business playbooks · 9 min read
- ArticleAnatomy of a product page that LLMs can actually quoteProducts and commerce · 10 min read
- Article7 Profound alternatives for 2026Team and business playbooks · 10 min read
- ArticleDesigning a prompt suite: how to benchmark your brand across ChatGPT, Gemini and PerplexityMeasurement and competition · 11 min read
- ArticleReddit, Wikipedia & review sites: where LLMs actually learn about your brandSources and reputation · 11 min read
- ArticleCase study: Stack Overflow — being in the model isn't being visibleResults and learning · 9 min read
- ArticleStructured data for LLM visibility: schema.org beyond rich snippetsContent and site optimization · 10 min read
- ArticleThe new backlinks: why third-party mentions drive AI recommendationsSources and reputation · 10 min read
- ArticleCase study: Vercel — when ChatGPT becomes a signup channelResults and learning · 9 min read
- ArticleWhat is Generative Engine Optimization (GEO)? The complete 2026 guideAI visibility fundamentals · 11 min read
- ArticleThe zero-click buyer journey: what happens when customers never reach your siteAI visibility fundamentals · 9 min read
Questions, answered.
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With the path for your job: understanding the category, improving a page, investigating a recommendation gap or preparing a client programme. Each path ends at the capability that carries the work on.
Resources holds reference material and working tools: the field guide, templates, checklists and research. The Blog holds articles, organised by topic and by the job you’re doing.
It checks a public page’s readiness to be found, understood and cited. Ongoing tracking and work belong in the platform.
Put the lesson to work on your own pages.
Check one of your pages free, then follow the gap into research, content or source work in the platform.