Research & opportunities

Find the next opportunity worth pursuing.

Look up a buying question, phrase, competitor or page to find who AI picks today, what buyers search for and what to do next.

Accounts open from the waitlist. The website check is free, with no signup.

Research for women’s waterproof hiking boots: every engine that answered today picks Norrland and Alpenway, and Kestrel is named once, 4th on ChatGPT

Start from a question, phrase, competitor or page

Look up a question to find who each AI platform picks. Look up a phrase for monthly searches and difficulty, or a competitor’s domain for the phrases they win.

Track the questions you research
24 related phrases by monthly web searches, with difficulty, intent, how often engines search them and whether Kestrel is named

Decide what to track, refresh or create

A lookup ends in a decision: track the question, refresh a page you own or create one. The phrase map shows what no tracked question covers yet.

Inspect the sources behind the answers
Related phrases mapped by difficulty and monthly searches: 20 of 23 have no tracked question, with the wide-fit phrase open beside the map

Investigate once, or track every week

A lookup asks each platform once. Tracking adds the question to your weekly readings. Writing carries the answers and searches into the brief.

Turn this finding into a page brief
Track 2 of 3 as questions: two new women’s hiking boot questions, and one a tracked question already asks

Research before adding another page.

When a competitor wins questions you want, a lookup shows which response the evidence supports: a new guide, a refresh of an existing page, or a pitch to a publisher.

alpenway.com looked up: Alpenway ranks in Google for 5,060 phrases where no Kestrel page ranks, and engines name it in 12 questions that leave Kestrel out
Phrases Alpenway ranks for with no Kestrel page, the questions that name Alpenway and leave Kestrel out, and the Alpenway pages engines cite most
The Trailhead boots page looked up: 38 ranking phrases, 2 of them in the top 3, and Copilot has not read it since Sep 19
A Kestrel page ranks for 3 of the 10 searches engines make near this phrase, each search with a Write or Check page action

1Look up a competitor’s domain to find the phrases they rank for where you have no page, and the questions engines answer with them and without you.

2Find which of the competitor’s pages engines cite most for those questions.

3Check whether you already have a page in the race: the phrases the page ranks for, and when each engine last read the page.

4When a page is close, refresh it instead of starting a new one, and track the question to read the result.

Keep exploring.

Questions, answered.

Something else on your mind? Contact us.

No. A lookup asks the AI platforms once and keeps the result. Track the question only when you want the answers in your weekly readings.

No. Monthly searches come from web search data. Engine searches count the searches AI platforms run while answering your questions. Each answers a different question, and research shows both.

Yes. Enter a competitor’s domain to find the phrases they rank for where you have no page, the tracked questions engines answer with them and not you, and their pages engines cite most.

It checks a public page’s readiness to be found, understood and cited. Ongoing tracking and work belong in the platform.

Choose the opportunity before you choose the work.

Look up the question, then decide whether to track it, refresh a page, create one or pursue a source, with the evidence carried into whatever comes next.