Your next customer may meet your brand in an AI answer.

Manage how your brand and products are discovered, described and recommended before the buyer reaches your website.

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BuyerWhich waterproof hiking jacket should I buy for wet spring hikes, under $300?

AI answer

  • Alpenway Storm ProRecommended
  • Kestrel Summit ShellNamed
  • outdoorgearlab.com · rain and membrane testsCited

Be considered when the buyer asks for help

A buyer can ask for an explanation, comparison or recommendation before visiting a website. The brands and products named in the answer become options to investigate. Presence matters at the point where that consideration begins.

AI visibility & competitorsProducts & shopping
  • Answers: the rain jacket question engine by engine, with Perplexity’s full answer open and Kestrel not named

    Answers

  • Each engine’s top pick for the jacket question: five of six skip Kestrel

    Each engine’s pick

  • Who AI recommends instead for one question: Alpenway in 15 of 18 answers and Kestrel in 2, with each engine’s top pick

    Recommended instead

Understand the difference between appearing and fitting

Being named, cited and recommended describe different outcomes. A brand may appear while the answer suggests another product for the buyer’s need. Read the recommendation context to understand the opportunity.

AI visibility & competitorsProducts & shoppingBrand perception
Kestrel places in 19 of 26 buying questions and in none at the tent decision: each question with its stage, Kestrel’s best slot, the engines that placed it and the product named

Choose work your team can act on

Product information, useful pages, site access and relevant external sources give you practical places to work. Start with one buying question and a specific gap, then choose the page or source action that addresses it.

Content & site optimizationSources & outreachExplore the field guide
Next moves: two blockers, then the jacket test, with the pitch and page plans waiting on Kestrel
The top five source ranks, as moves: a reply or a pitch for each page, one already filed with its pitch drafted
A new piece planned from the objection: a women’s fit page in Kestrel’s voice, six sections each naming the cited pages behind it

Make it a programme you can learn from

Establish the starting position, complete the work and return to the same relevant scope. Bring later recommendations and attributable visits into the next decision. GEO and AEO are part of that broader AI visibility work.

Improvement & impactAI traffic & conversionsReports & dashboards
Work shipped and the result: a clear increase for the Ridgeline 40L launch page, no clear change for the size guide, then the next three moves

Consideration before the website visit.

A buyer asks for a product suited to a particular need, compares the named options and investigates one of them. Work backwards from that question to the information that helps your offering be considered.

  1. Who AI recommends instead for one question: Alpenway in 15 of 18 answers and Kestrel in 2, with each engine’s top pick

    A buyer asks for a product suited to a particular need

  2. Who wins where: named rate by topic, with Alpenway leading rain jackets and hiking boots not yet told apart

    Compares the named options

  3. Further down the same answer: six cited sources, none naming Kestrel, and the moves that reach this answer

    Investigates one of them

  4. The Agent’s research: Storm Pro is recommended in place of the Summit Shell in 14 of 36 rain-jacket answers, because engines cite OutdoorGearLab’s rain and membrane tests

    Work backwards from that question

Keep exploring.

Kestrel ranked 2nd to 3rd of 5 brands by how often answers name each, Alpenway first at 41% AI visibility & competitorsWhere you stand on every question, and who is recommended instead.Explore Kestrel is 3rd of 5 brands on tone; Alpenway is clearly ahead Brand perceptionHow AI describes you, the objections it raises, and why.Explore Draft v3 graded against 14 cited pages: the answer arrives at word 140, where cited pages answer in the first 60 Content & site optimizationDrafts and pages graded against the pages engines cite.Explore

Questions, answered.

Something else on your mind? Contact us.

It is one part of how customers discover and evaluate a business. Connect it to the pages, product information, sources and wider marketing work your team already manages.

It checks a public page’s readiness to be found, understood and cited. Ongoing tracking and work belong in the platform.

Start with the question your buyer asks.

Check your page’s readiness, or explore the connected workflow in more detail.

Check your website free Explore the field guide