AI traffic & conversions

Understand the visits and conversions AI sends.

Connect your analytics to find which AI platforms send visitors, the pages they land on and the sign-ups, enquiries and purchases that follow. Then improve the pages that turn AI interest into action.

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AI traffic for ClauseMinds: AI visitors book demos at 2.4 times the rate of the rest of the site, 1,180 AI-referred sessions in 90 days, weekly by source

Find the AI visits that reach your site

Connect Google Analytics to separate visits from ChatGPT, Claude, Perplexity and other AI platforms from the rest of your traffic.

Connect your analytics
Setting up AI traffic: connect Google Analytics 4 and choose the key events to count

Know which crawlers read your site

Verified requests by crawler and what each one feeds, from OAI-SearchBot to GPTBot. Find a blocked crawler before the visits stop.

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Which AI crawlers reach the site: verified requests by crawler, from OAI-SearchBot to GPTBot, and what the site answered

Find the pages worth a look

Visits no source claims, and AI sessions that land on pages mapped to no product, each with its next step.

Improve the landing page
Also worth a look: visits no source claims, and AI sessions landing on pages mapped to no product

Connect a referral to the next decision.

Find which AI answers lead to trial sign-ups, and which page to improve next.

AI sources: ChatGPT sent 540 sessions, up 58%, landing on 44 pages with 19 key events
Pages AI sends people to: the contract review guide and pricing page, each with sessions, key events and no break in the path
Connected: Google Analytics, crawler logs and sitemaps delivering, business outcomes counted as 26 demo requests and 15 trial sign-ups from AI sessions with newsletter sign-ups left out, then source classification and privacy set up

1Measure the visits each AI engine sends, and the pages they land on.

2Find the pages where AI visitors act, and the ones they leave without acting.

3Track more of the questions behind the pages that convert, and brief a refresh for the ones that don’t.

Keep exploring.

Kestrel rose from 15% to 24% of answers while ten pieces of work shipped, four of them verified Improvement & impactEvery piece of shipped work, checked against a later reading.Explore A dashboard: named in answers weekly, and share of voice by brand Reports & dashboardsResults your team and clients follow, on a schedule.Explore Draft v3 graded against 14 cited pages: the answer arrives at word 140, where cited pages answer in the first 60 Content & site optimizationDrafts and pages graded against the pages engines cite.Explore

Questions, answered.

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No. Some platforms pass no referrer, and some buyers act on an answer without clicking. Attributable visits sit beside your tracked presence, and each answers a different question.

No. A citation means an answer used your page. A visit means someone clicked through. A conversion is the event you choose to count, such as a trial sign-up or a purchase.

Google Analytics 4 for sessions and key events. Server or CDN logs add verified crawler requests.

It checks a public page’s readiness to be found, understood and cited. Ongoing tracking and work belong in the platform.

Know which AI visits turn into customers.

Connect your analytics, follow each page from citation to conversion and improve the page where the path breaks.

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