Manage your AI visibility from opportunity to result.

Your AI visibility is how ChatGPT, Gemini and other AI tools describe and recommend your brand. Praised measures that presence and turns each gap into work.

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Measure

Act

Prove

Across your tools AI Agent & workflowsIntegrations Follow one opportunity through the platform

Measure

Measure where your brand and products stand

Visibility finds where you’re recommended and who wins the rest. Perception finds what AI tells buyers. Shopping finds which products make the basket.

  1. Explore AI visibility & competitors
  2. Explore Brand perception
  3. Explore Products & shopping
Kestrel ranked 2nd to 3rd of 5 brands by how often answers name each, Alpenway first at 41%
Kestrel is 3rd of 5 brands on tone; Alpenway is clearly ahead
What AI puts in the basket, and where the shopper drops Kestrel: 44% at discovery, 12% at decision

Act

Carry the finding into the work

Research the gap, then turn the finding into a page, a site fix or a source contribution. The question, sources, facts and voice travel with the work.

Research & opportunitiesContent & site optimizationSources & outreachAI Agent & workflows
The Agent’s research: Storm Pro is recommended in place of the Summit Shell in 14 of 36 rain-jacket answers, because engines cite OutdoorGearLab’s rain and membrane tests and no test of the Summit Shell; Storm Pro leads on 5 of 6 engines
The research

Carried into the brief

  • 14 of 36 rain-jacket answers
  • OutdoorGearLab’s rain test
  • Summit Shell · 280 g · $159
  • Your brand voice
The comparison page brief the Agent drafted, version 3: five points the page must state, two of them held until a source is found
The brief

Prove

Prove what moved and choose what comes next

Each shipped piece keeps its target questions, and later readings settle whether the work moved them. Reports put the result in front of whoever picks the next round.

Improvement & impactAI traffic & conversionsReports & dashboards
Kestrel rose from 15% to 24% of answers while ten pieces of work shipped, four of them verified

Across your tools

Connect the tools the work already runs on

Analytics, Search Console, crawler logs and your product feed bring data in. Your CMS, tracker, documents and chat receive reviewed work. Workflows repeat the jobs that worked across more questions, pages and products.

IntegrationsAI Agent & workflowsFind the workflow for your team
Which screen each source fills: Google Analytics 4, Search Console, Cloudflare logs, the WordPress plugin and the Shopify feed delivering into AI traffic, Questions, Site health, Shopping and Brand & products; Bing Webmaster Tools waits on a first sync and Merchant Center has gone quiet

Follow one opportunity through the platform.

One buying question, followed from the answer to the result. Nothing is rebuilt at a handoff: the question, the competing product and the cited source travel with the work.

Who AI recommends instead for one question: Alpenway in 15 of 18 answers and Kestrel in 2, with each engine’s top pick
OutdoorGearLab’s best rain jackets page: cited in 118 answers, Kestrel is not on it, and the passages engines used name Alpenway and Norrland
The comparison page in review, version 4: it passes 7 of 9 checks against the cited set, one claim is held for a source, and the versions run from the first draft to rain test first
The Kestrel vs Alpenway rain jacket comparison, shipped Aug 25 and verified: from 18% to 24% on the 12 comparison questions it targets

1Find the questions where a competitor is recommended and you are not.

2Find the source behind the answer, such as a test engines cite that leaves your product out.

3Start the brief with the cited passages and your approved product facts attached, and review it before anything ships.

4Check the same target questions after publication, without rebuilding the investigation.

Keep exploring.

City by city: Kestrel named in 41% of answers in Denver, 24% across the US SolutionsFind the workflow that fits your team and business.Explore The Agent’s answer: Storm Pro is recommended over the Summit Shell in 14 of 36 rain-jacket answers, with the picks engine by engine AI Agent & workflowsHand the Agent investigations, briefs and reviews.Explore Connections: Google Analytics 4, Search Console, Cloudflare, WordPress and the Shopify feed delivering IntegrationsBring data in and carry reviewed work out to your tools.Explore

Questions, answered.

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How AI tools like ChatGPT and AI search discover, describe and recommend your brand and products. Praised tracks that presence and connects every finding to the work that changes it.

GEO and AEO are the practices of earning a place in AI answers. Praised covers both, and adds product recommendations, research, source work, automation and results in one workspace.

Start with AI visibility to understand where you stand today, or with Research to investigate an opportunity before you choose what to track. Each finding links to the capability that acts on it: perception, content or sources.

It checks a public page’s readiness to be found, understood and cited. Ongoing tracking and work belong in the platform.

Follow your first opportunity through the platform.

Find a question a competitor wins, carry the gap into research, content or source work, and check the result.

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