AI Agent & workflows

Put your AI visibility strategy to work.

Hand the Agent real jobs: find why a recommendation was lost, draft a comparison brief or assemble a review. Jobs that work become workflows.

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The Agent’s start page for Kestrel: three items need attention, from filing a work item in Linear to a leadership review with one figure moved, then starters to explain, plan and create

Context

Ask from the screen you’re on

Open the Agent on any screen and ask about what’s in front of you. Ask why an engine stopped naming you, and get the cause with its fix.

AI visibility & competitorsResearch & opportunitiesContent & site optimization
Kestrel’s Visibility page: the Visibility Index rose from 11 to 19 since July, named in 24% of answers and recommended in 11%, with share of voice at 17%
Visibility
The Agent opened over that page: asked why Copilot stopped naming Kestrel in September, it answers that the drop starts on Sep 19, the day robots.txt began blocking Bingbot on /products, and offers to fix robots.txt
Agent, opened on this screen

Jobs

Jobs you can hand to the Agent

Investigate a lost recommendation, prepare a comparison brief from cited pages and your facts, refresh product copy across a category or research which sources to pitch.

Research & opportunitiesContent & site optimizationSources & outreachReports & dashboards
The Agent’s research: Storm Pro is recommended in place of the Summit Shell in 14 of 36 rain-jacket answers, because engines cite third-party rain tests and no test of the Summit Shell
The comparison page plan: four sections, each with the evidence behind it, from OutdoorGearLab’s rain test to the feed’s 280 g and $159; ready to write in the Brand Kit voice
Improve an owned page in Kestrel’s voice: owned pages listed weakest first against their cited set, from /boots trailing on four checks to /warranty matching it
The top five source ranks, as moves: a reply or a pitch for each page, one already filed with its pitch drafted
Work shipped and the result: a clear increase for the Ridgeline 40L launch page, no clear change for the size guide, then the next three moves

Workflows

Turn a job that worked into a workflow

A workflow names its inputs, trigger, output and review point. The weekly review runs every Monday; the stale words check runs daily.

Research & opportunitiesContent & site optimizationReports & dashboards
Starters to explain, plan and create, the recent documents with their versions, and the workflows due: the weekly review on Monday, the stale words check today and the daily crawler access watch

Review

Nothing leaves without your approval

When a step creates something outside Praised, such as a Linear issue or a WordPress publish, the Agent stops and asks, with how to undo the step.

Improvement & impactIntegrations
A step waiting for approval: file a work item in Linear for the Content team, assigned to Priya Nair, with what it creates outside Praised, how to undo it and why now; Decline, Always allow or Approve

Repeat a question-to-brief workflow.

Ask why a competitor’s product wins your category’s answers, and turn the answer into a comparison brief. Saved as a workflow, the same job runs next for another category.

The Agent finds why Storm Pro is recommended in place of the Summit Shell in 14 of 36 answers: third-party rain tests Kestrel’s own page does not cite
Recommended by engine for rain-jacket answers: Storm Pro leads the Summit Shell on 5 of 6 engines, and Claude recommends neither jacket
The comparison page plan: four sections, each with the evidence behind it, from OutdoorGearLab’s rain test to the feed’s 280 g and $159; ready to write in the Brand Kit voice
The draft in review, version 4: a word on the Brand Kit’s never-used list is flagged in section 1, and one claim is held until it has a source

1Ask the Agent why you lose a question, and get the reason from your own data.

2Start from what the workspace already holds: each engine’s pick and the sources behind it.

3Get a brief in sections, each tied to its evidence and to your approved product facts.

4Review every draft before it ships. Off-brand words are flagged, and unsupported claims wait for a source.

Keep exploring.

Connections: Google Analytics 4, Search Console, Cloudflare, WordPress and the Shopify feed delivering IntegrationsBring data in and carry reviewed work out to your tools.Explore Draft v3 graded against 14 cited pages: the answer arrives at word 140, where cited pages answer in the first 60 Content & site optimizationDrafts and pages graded against the pages engines cite.Explore 24 related phrases by monthly web searches, from waterproof hiking boots at 33,100 a month Research & opportunitiesLook up any question or phrase before you decide what to track or create.Explore

Questions, answered.

Something else on your mind? Contact us.

A chat is one job you steer as you go. A workflow repeats a job you trust, on a schedule or a trigger, with the same inputs, output and review point every time.

Only with your approval. Any step that creates something outside Praised asks first, and you decide which kinds of step may run without asking.

A job you repeat with clear inputs, a useful output and an obvious review point, such as the weekly review. Prove the job on one product before running the workflow across more.

It checks a public page’s readiness to be found, understood and cited. Ongoing tracking and work belong in the platform.

Hand the Agent the job you repeat every week.

Start from the context already in Praised, review the output, then turn the job into a workflow.

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