Improvement & impact

Know which changes improve your AI visibility.

Every piece of work keeps its target questions. Praised checks them again after the work ships, and the history shows which work to repeat.

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Next moves results: Kestrel rose from 15% to 24% of answers while the work shipped, each move marked on its ship day with the check that settled it

Follow the change beyond publication.

You ship a comparison page to win a set of comparison questions. What you do next depends on the reading after.

Ranked next moves, each with its impact, the questions it reaches and the check that will settle it
A shipped move opened from Results: the Kestrel vs Alpenway rain jacket comparison, shipped Aug 25 and verified, from 18% to 24% on the 12 comparison questions
Engines that moved, before and after, and the move’s history from plan to verified
Work shipped and the result: a clear increase for the Ridgeline 40L launch page, no clear change for the size guide, the next three moves, then the report’s method appendix

1Link each piece of work to the buying questions it should move, before it ships.

2Check those questions again after the work ships, and know whether the change is clear.

3Find which engines moved and which held still, and investigate the ones that held still.

4Repeat the work that moved answers and drop what didn’t, with every piece’s history in one place.

Work in progress: waiting on Kestrel, being made, and shipped waiting for check, each move with the later reading that will settle it

Name the check before the work ships

Each piece of work names its target and the later check that settles the result. Work waiting, in progress and waiting for its check sit on one board.

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Questions, answered.

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No. A verified result shows the target improved after the work shipped, at the same scope. Other changes can move the same answers, which is why each result keeps its date, scope and the work around it.

The work stays open and is checked again at the next reading. Inconclusive means the change is too small to call yet, not that the work failed.

Yes. Log a page change, placement or fix with its ship date and target questions, and the same checks run on the logged work.

It checks a public page’s readiness to be found, understood and cited. Ongoing tracking and work belong in the platform.

Ship work with its result attached.

Name the target before the work ships, check the same questions after, and use the result to choose what to repeat, change or pause.

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