Get found in AI search.
This course is a free five-part email series on how ChatGPT, Claude, Gemini and Perplexity decide which companies get found, named and recommended. Your buyers now ask an AI tool before they ask anyone else, and the answer names two or three companies — these five emails explain how that choice gets made and what actually moves it.
Five emails, then it ends — no drip, no newsletter you can't leave. Lesson 1 arrives within a few minutes. Unsubscribe any time.
What you'll learn
Each email is a complete lesson — written for someone who has never heard the jargon, and short enough to read before your coffee goes cold.
Why your buyers stopped clicking
Search used to hand people ten links. Now it hands them one answer — and everyone who wasn't named in it may as well not exist. What that changes, in plain terms.
How AI tools decide who to name
Read, verify, cite — the three steps behind every answer, and the three ways a company quietly falls out of one. It turns a mystery into a checklist.
The parts of your site machines can't read
Your page has two audiences now, and only one of them waits for it to finish loading. Why a site that looks perfect to you can read as almost empty to a machine.
Why your own website isn't enough
AI tools weigh what others say about you more heavily than anything you say yourself. Where that evidence comes from, and how much of it you can influence.
How to know if any of this is working
Asking an AI tool about yourself once isn't measuring — it's flipping a coin. What measuring properly involves, and why it's the only way to tell a real change from noise.
Who it's for
- You've heard AI search matters, but nobody has explained how it works.
- You own marketing or growth somewhere small enough that this landed on your desk.
- You'd rather understand the mechanism than buy a checklist you can't evaluate.
What it isn't
It isn't a pitch in five parts. Each email is a complete lesson you can act on without buying anything — the links to deeper reading are optional, and there's nothing to install. We also don't quote uplift percentages we can't source, which rules out most of what gets written about this subject.