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For ecommerce & retail

Explain the AI traffic in your analytics and win the sales it sends elsewhere.

Assistant sessions are in your analytics with nothing to credit them to; find which SKUs the answers name, and whose store gets the sale.

A verdict before any sign-up · or read a sample report
Shopping
OverviewRecommendationsJourneyAttributesMerchantsItemsPrompts
Nike · run #9
best trail shoes for wet rock, wide fit|
1 Adidas Ultraboost 5 adidas · named in 21 of 28 competitor
2 Nike Vomero 18 FB2207-001 · named in 12 of 28 · recommended in 6 ours · named 2nd
3 Brooks Ghost 16 brooks · named in 9 of 28 competitor
named, and recommended
The moment it starts

A referral source you did not buy is converting, and the feed you maintain for Google is what it read.

“Waterproof trail shoe, wide fit, under £120” is a sentence now, and the answer is a short list with links. AI traffic shows you those visits in your own analytics, and Shopping reads the catalogue you already keep.

AI traffic
28 days90 daysBy month
Nike · GA4 · last 28 days · read 6 Sep
by referrerwhole workspace · not per product
Referrersessionskey eventsreading
chatgpt.com 11,480 861 rising · +52% vs prior 28 days
perplexity.ai 3,102 218 rising · +19%
gemini.google.com 2,296 154 holding
copilot.microsoft.com 1,362 79 holding
google.com · AI Overviews not separable · arrives as search
crawled · 3,918 pages fetched by AI crawlers in 28 days · 214 product pages among them The catalogue is being read: every product page in the feed was fetched at least once. The size guide and the returns page were not.
01 · Items

Find which SKUs the answers name, and how well they describe each one.

No prompt per SKU. Praised asks the way a shopper asks and matches every product the answers name back to your catalogue. For each one you get its share of answers and how often it is described right.

A stale price or a wrong stock claim is checked against the feed you already publish for Google, and counts against described right.

Shopping
OverviewRecommendationsJourneyAttributesMerchantsItemsPrompts
run #6 · 1,940 answers
Items the answers name catalogue · 58 of 214 named
item · skunamed by stagesharedescribed rightsentimentmerchants
Nike Vomero 18FB2207-001 16% 97.0% +62 10 of 14
Nike Vomero 18 WideFB2207-002 13% 93.0% +53 8 of 14
Nike Structure 25DJ7883-100 9% 86.5% +37 6 of 14
Nike Pegasus 41FD2722-001 7% 83.5% +29 4 of 14
Nike Pegasus Trail 5 GTXFN6560-001 2% 77.5% +13 2 of 14
Nike Zoom Fly 6FQ8144-100 2% 77.0% +12 2 of 14
58 of 214 SKUs named · 156 never named
02 · Recommendations

Read the answer the shopper got, and the fix to try first.

Every shopping question, per assistant, as the answer came back, with your products marked in the list. Under it, the sites the assistant leaned on, and the fixes worth trying first.

Shopping
OverviewRecommendationsJourneyAttributesMerchantsItemsPrompts
best cushioned running shoes under £180 · 1 of 28
rank 2
the answer, as returned

For a plush daily trainer under £180 the Adidas Ultraboost 5 is the usual first pick, with the Nike Vomero 18 close behind at £150; reviewers rate its midsole the softer of the two. The Asics Gel-Nimbus 26 is firmer and better suited to faster sessions.

discovery
1
Ultraboost 5
Ultraboost 5
Adidas · £180
2the brand
Nike Vomero 18
Nike Vomero 18
Nike · £150
3
Gel-Nimbus 26
Gel-Nimbus 26
Asics · £175
4
Clifton 9
Clifton 9
Hoka · £140
5the brand
Nike Structure 25
Nike Structure 25
Nike · £125
wrong list
Sources
runnersdepot.com18 citesnamed 2ndretailer
nike.com9 citesprice stalethe brand’s
stridelab.co14 citesomitted3rd party
reddit.com11 citesomittedforum
Levers
Categorise Nike Structure 25+7 pts
5 measured
Get onto stridelab.co
no number yet
Publish the Vomero 18 price on nike.com+4 pts
5 measured
Propose top fixSend to Actions
03 · The journey

Find the stage where shoppers stop hearing your name.

Every shopping prompt is classified discovery, comparison or decision, and you find where each one loses the shopper. A brand can look healthy while shoppers browse and lose every purchase.

Shopping
OverviewRecommendationsJourneyAttributesMerchantsItemsPrompts
catalogue named · by stage

At the decision stage Nike is named in 2.9% of answers, down from 11.2% at comparison. The fall between those two is the panel the whole Overview is built around.

04 · Named, but not clicked

Recover the sales the assistant sends to other shops.

When an answer names your product, Praised records which merchant it sent the shopper to, whether that merchant lists your product, and whether it was in stock. The split between your store and everyone else’s is a margin problem.

Shopping
OverviewRecommendationsJourneyAttributesMerchantsItemsPrompts
decision stage · 441 answers named a merchant
RetailerSent toSKUs listedEngines
buyable, but not from you
05 · Then it is the same loop

Turn every gap into work that gets done and proven.

Shopping runs beside your brand runs and its findings land in the same places: one queue, content built from your product facts, an experiment that says whether the change moved anything.

Actions

A category that returns only competitors is one item, with the prompts behind it.

It closes only when a re-check confirms the change landed.

Content

Buying guides written only from the product facts you approved.

Graded 0–100 by the same linter that decides whether it publishes. A draft can fail.

Experiments

Baseline run, your change, treatment run. One line for the board.

With “no measurable change” as a possible, and honest, result.

What it costs to run

Track your whole range without paying per SKU.

Reading the catalogueno credits
A shopping runcredits · estimated before it runs
Shopping itselfScale and above
SKUs tracked1,000 on Scale and Agency · the cap is an entitlement

A Shopify shop domain is read without OAuth or an app, and any feed URL works. Compare the plans →

Fair questions

The ones your ecommerce lead will ask.

If it isn’t here, the methodology is public, limitations included →

No. Any feed URL works, the same file you maintain for Google Shopping. A Shopify shop domain is a convenience: Praised builds the shop’s public products.json address and pages through it. There is no OAuth and no app; it reads what the shop publishes.

Get a straight answer on one product page.

Paste one product page and get a verdict before any ask: what an assistant can read from it, and what it has to guess.

A verdict, not a form · nothing to install · or read a sample report