Practical ideas for getting chosen in AI search.
Articles and analysis on how AI tools like ChatGPT choose brands and products. Guides cover the basics, investigating a gap, writing pages engines cite and reading your results.
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- AI visibility fundamentalsWhat is Generative Engine Optimization (GEO)? The complete 2026 guideGEO is the practice of getting your brand mentioned, cited and recommended by AI tools like ChatGPT. How it works, how it differs from SEO, and how to start.11 min read
- AI visibility fundamentalsGEO vs. SEO: what actually changes when the search box becomes a chat boxIf your team is already good at SEO, most instincts still apply — and a few will hurt you. A keep / change / add framework for moving from rankings to answers.9 min read
- AI visibility fundamentalsThe zero-click buyer journey: what happens when customers never reach your siteAI answers compress awareness, research and shortlisting into one conversation. What still reaches your site, why attribution breaks, and how to measure it.9 min read
- Put the lesson to work: Website checker · Field guide · Platform overview
- Measurement and competitionCompetitive analysis in AI answers: reading the fieldAI answers name a shortlist — usually two or three brands. Here’s how to find who’s winning your category’s answers, why, and where the gaps are.10 min read
- Sources and reputationWhen AI gets your brand wrong: detecting and fixing hallucinationsAI tools sometimes state confident, wrong things about your brand — a discontinued limitation, a wrong price, a competitor’s feature. Here’s how to catch and correct them.10 min read
- Sources and reputationReddit, Wikipedia & review sites: where LLMs actually learn about your brandTraining corpora upweight Wikipedia, licensing puts Reddit inside the models, and retrieval loves forums. A playbook for the platforms that teach AI about you.11 min read
- Put the lesson to work: AI Overview checker · AI visibility & competitors · Sources & outreach
- Content and site optimizationComparison and alternatives pages: the GEO workhorse“X vs Y” and “best alternatives to Z” are the exact questions buyers ask AI tools. Here’s how to build comparison pages AI engines lift into answers.9 min read
- Products and commerceAnatomy of a product page that LLMs can actually quoteA section-by-section blueprint for product pages AI tools like ChatGPT can quote: liftable openers, HTML spec tables, evidence-first claims, and Product schema.10 min read
- Content and site optimizationFAQ content that AI engines lift straight into answersA well-built FAQ is pre-shaped like an AI answer — question in, answer out. Here’s how to write and mark up FAQs that AI tools quote.8 min read
- Put the lesson to work: Page checklist · Templates · Content & site optimization
- Measurement and competitionShare of voice, mention rate, recommendation rate: the metrics of AI visibilityPrecise definitions of mention rate, recommendation rate and share of voice — with a worked example, and the reporting traps that make dashboards lie.10 min read
- Results and learningAI search referral traffic: how to measure what ChatGPT sends youThe referrers that identify AI traffic, a GA4 setup with the exact regex, and why referral numbers are the floor of AI influence — not the total.9 min read
- Measurement and competitionWhy "I asked ChatGPT once" is not a measurementLLM answers are random draws, not facts. A plain-English guide to Wilson confidence intervals and how many answers a reading needs.9 min read
- Put the lesson to work: Sample report · Improvement & impact · Reports & dashboards
Explore the work behind AI visibility.
- AI visibility fundamentalsWhat is Generative Engine Optimization (GEO)? The complete 2026 guideGEO is the practice of getting your brand mentioned, cited and recommended by AI tools like ChatGPT. How it works, how it differs from SEO, and how to start.11 min read
- Measurement and competitionCompetitive analysis in AI answers: reading the fieldAI answers name a shortlist — usually two or three brands. Here’s how to find who’s winning your category’s answers, why, and where the gaps are.10 min read
- Content and site optimizationComparison and alternatives pages: the GEO workhorse“X vs Y” and “best alternatives to Z” are the exact questions buyers ask AI tools. Here’s how to build comparison pages AI engines lift into answers.9 min read
- Measurement and competitionShare of voice, mention rate, recommendation rate: the metrics of AI visibilityPrecise definitions of mention rate, recommendation rate and share of voice — with a worked example, and the reporting traps that make dashboards lie.10 min read
- Content and site optimizationGPTBot, ClaudeBot & friends: managing AI crawlers without erasing your brandWhat GPTBot, ClaudeBot, Google-Extended and PerplexityBot each feed, what blocking them really costs, and how to write a robots.txt that keeps you findable.9 min read
- AI visibility fundamentalsGoogle AI Overviews: how to show up — and how to know if you doHow AI Overviews are assembled, why blocking Google-Extended won't remove you, what the CTR data really shows, and practical ways to track your presence.10 min read
- Results and learningAI search referral traffic: how to measure what ChatGPT sends youThe referrers that identify AI traffic, a GA4 setup with the exact regex, and why referral numbers are the floor of AI influence — not the total.9 min read
- Measurement and competitionAI share of voice: what it is and how to measure itAI share of voice is your mentions divided by all brand mentions in AI answers for your category. The definition, a worked example, and why intervals matter.9 min read
- Team and business playbooksGEO for B2B: how technical buyers use AI tools like ChatGPT to build shortlistsB2B is where GEO pays off fastest: thin source material means one authoritative page can own the answer. A playbook for spec-driven buyers and small-n testing.10 min read
- Team and business playbooksThe best GEO tools in 2026Nine real GEO and AI visibility tools compared — Profound, Peec, Otterly, Semrush, Ahrefs, Praised — with verified prices and an honest guide to choosing.13 min read
- Products and commerceChatGPT shopping: how AI product recommendations actually workChatGPT increasingly recommends specific products with prices and links. Here’s how those recommendations are assembled, and how to be one of them.10 min read
- Results and learningCase study: Chegg — when the AI answer replaces the productThe best-documented AI visibility loss on record: Chegg's traffic, subscribers and revenue collapse as AI answers absorbed its category — every number sourced.10 min read
- AI visibility fundamentalsHow Claude talks about brands — and how to earn a mentionClaude is careful, source-aware and increasingly used for research. Here’s how it decides which brands to name, and what makes it recommend yours.9 min read
- Measurement and competitionWhy "I asked ChatGPT once" is not a measurementLLM answers are random draws, not facts. A plain-English guide to Wilson confidence intervals and how many answers a reading needs.9 min read
- Content and site optimizationStatistics, quotes and citations: the content formats that win AI answersThe GEO paper tested nine tactics across ~10,000 queries. Which content formats lifted visibility, which flopped, and how to apply each one to your own pages.9 min read
- Content and site optimizationDoes llms.txt actually work? What the evidence saysServer logs, engine documentation and adoption data on llms.txt as of August 2026 — what actually reads the file, and the honest verdict for your site.10 min read
- Products and commerceGEO for ecommerce and DTC brands: getting products into AI answersAI tools now recommend specific products with prices and reviews. A practical GEO guide for ecommerce and DTC brands to win those recommendations.11 min read
- Content and site optimizationFAQ content that AI engines lift straight into answersA well-built FAQ is pre-shaped like an AI answer — question in, answer out. Here’s how to write and mark up FAQs that AI tools quote.8 min read
- Sources and reputationWhen AI gets your brand wrong: detecting and fixing hallucinationsAI tools sometimes state confident, wrong things about your brand — a discontinued limitation, a wrong price, a competitor’s feature. Here’s how to catch and correct them.10 min read
- AI visibility fundamentalsGemini and Google’s AI Mode: the visibility playbook for bothGoogle answers with Gemini, AI Overviews and AI Mode. How each picks its sources, what query fan-out does to your pages, and how to get named in the answer.10 min read
- Content and site optimizationContent freshness and AI answers: how often models and indexes actually updateAI answers run on three clocks: training cutoffs, retrieval indexes and crawler visits. How fast each one moves, and what that means for your refresh cadence.8 min read
- Content and site optimizationGenerative engine optimization examples: 7 tactics you can verifySeven GEO tactics with public, checkable examples — answer-first pages, statistics, citations, comparison pages, FAQ schema, llms.txt and corroboration.12 min read
- Team and business playbooksThe GEO flywheel: plan → produce → publish → measureGEO is a closed loop, not an audit. What each stage of plan, produce, publish and measure does — and why one-off projects plateau while loops compound.8 min read
- Team and business playbooksGEO for agencies: adding AI visibility to client retainersClients are asking why ChatGPT doesn't mention them. How to scope a GEO retainer honestly, price it, and report it — without ever promising a mention rate.12 min read
- Content and site optimizationGEO for WordPress: the setup that makes your site quotableA practical GEO setup for WordPress: clean rendering, schema via Yoast or Rank Math, AI-crawler robots.txt rules, llms.txt plugins, and answer-first posts.10 min read
- Measurement and competitionThe GEO metrics dashboard: what to actually report to leadershipMention rate, share of voice, recommendation rate, accuracy — the handful of GEO metrics worth putting in front of executives, and the vanity numbers to drop.9 min read
- Results and learningMeasuring GEO ROI: attribution when there’s no clickAI answers often resolve without a click, which breaks classic attribution. Here’s a defensible way to connect GEO work to pipeline and revenue.10 min read
- AI visibility fundamentalsSEO vs AEO vs GEO: three acronyms, two disciplinesSEO, AEO and GEO compared: AEO and GEO name the same work, SEO is the different one. What each term means, which surfaces each covers, and which to use.6 min read
- AI visibility fundamentalsGEO vs. SEO: what actually changes when the search box becomes a chat boxIf your team is already good at SEO, most instincts still apply — and a few will hurt you. A keep / change / add framework for moving from rankings to answers.9 min read
- AI visibility fundamentalsHow often does ChatGPT update its data?ChatGPT runs on two clocks: training data frozen months ago and live search that's fresh at answer time. Cutoff dates, and how to tell which answered you.9 min read
- AI visibility fundamentalsHow to rank in AI search (2026): you don't rank — you get namedYou don't rank in AI search — you get named in one synthesized answer. The full loop: measure, fix content, earn corroboration, stay retrievable, re-measure.12 min read
- Measurement and competitionHow to track brand mentions in AI searchYes — you can track brand mentions in AI search. Not by scraping a results page, but by sampling answers. The method, the metrics and a spreadsheet recipe.11 min read
- AI visibility fundamentalsHow to improve brand visibility in AI search enginesThe strategies that actually move brand visibility in AI search engines, ranked by evidence — what each lever is worth, what it costs, and how to tell if it worked.11 min read
- Content and site optimizationJavaScript, rendering, and why AI crawlers miss your contentIf your facts only appear after JavaScript runs, many AI crawlers never read them. Here’s how rendering affects AI visibility, and how to make your content readable.9 min read
- Products and commerceProduct & Offer schema for AI: a copy-paste JSON-LD guideThe exact JSON-LD that makes your product facts machine-legible to AI answer pipelines — Product, Offer, AggregateRating and FAQ, with a working template.11 min read
- Sources and reputationEntity SEO for AI: your brand as a knowledge graph nodeAI tools reason about brands as entities, not keywords. Here’s how to build a clean, corroborated entity footprint so models know who you are.10 min read
- Content and site optimizationllms.txt: what it is, who supports it, and whether you should ship onellms.txt gives LLMs a curated map of your site. The honest state of adoption, what it can and can't do for AI visibility, and a copy-paste template for B2B.8 min read
- Team and business playbooksLocal businesses and AI search: showing up in ‘near me’ answersAI tools increasingly answer local questions with specific recommendations. Here’s how local and service businesses earn a place in those answers.9 min read
- Sources and reputationWinning citations in Perplexity: what its retrieval actually rewardsPerplexity cites every claim it makes, which makes it the most legible engine to optimize for. What earns its citation slots, and why it warns you earliest.9 min read
- Team and business playbooksPraised vs Otterly.AI: price floor or proof bar?Otterly.AI starts at $29/month; Praised at $99, with a free plan at launch. A fair, sourced comparison of coverage, statistics and workflow — as of August 2026.9 min read
- Team and business playbooksPraised vs Profound: which fits your team?Praised and Profound both measure AI visibility. A fair, sourced comparison — capabilities, real pricing as of August 2026, and when each is the better buy.9 min read
- Products and commerceAnatomy of a product page that LLMs can actually quoteA section-by-section blueprint for product pages AI tools like ChatGPT can quote: liftable openers, HTML spec tables, evidence-first claims, and Product schema.10 min read
- Team and business playbooks7 Profound alternatives for 2026Seven Profound alternatives — Peec, Otterly, Scrunch, Semrush, Ahrefs, Praised, AthenaHQ — with verified prices and an honest 'choose this if' per tool.10 min read
- Measurement and competitionDesigning a prompt suite: how to benchmark your brand across ChatGPT, Gemini and PerplexityYour AI visibility metrics are only as good as the prompts behind them. How to build a prompt suite from real buyer language — and how to version it honestly.11 min read
- Sources and reputationReddit, Wikipedia & review sites: where LLMs actually learn about your brandTraining corpora upweight Wikipedia, licensing puts Reddit inside the models, and retrieval loves forums. A playbook for the platforms that teach AI about you.11 min read
- Results and learningCase study: Stack Overflow — being in the model isn't being visibleStack Overflow trained the models that replaced its traffic: question volume fell from ~200k a month to 2009 levels. What that teaches about AI visibility, sourced.9 min read
- Content and site optimizationStructured data for LLM visibility: schema.org beyond rich snippetsWhich schema.org types actually matter for AI visibility — Organization, Product, FAQPage, sameAs — how entity consistency works, and a worked JSON-LD example.10 min read
- Sources and reputationThe new backlinks: why third-party mentions drive AI recommendationsLLMs weight consensus across independent sources. A claim on your own domain is just a claim — here's how to earn the corroboration that turns it into a fact.10 min read
- Results and learningCase study: Vercel — when ChatGPT becomes a signup channelVercel's CEO published the numbers: ChatGPT went from under 1% to 10% of new signups in months. What the best-documented AI visibility win teaches, with sources.9 min read
- AI visibility fundamentalsThe zero-click buyer journey: what happens when customers never reach your siteAI answers compress awareness, research and shortlisting into one conversation. What still reaches your site, why attribution breaks, and how to measure it.9 min read
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With Understand the basics: what GEO is, how it differs from SEO and why buyers stop at the answer. Then run the free check on one of your pages.
No. Company analyses read a public company’s AI visibility from the outside, using public answers and data. They show a method, not a customer result.
The Blog holds articles, organised by topic and by job. Resources holds reference material and working tools: the field guide, templates, checklists and research.
It checks a public page’s readiness to be found, understood and cited. Ongoing tracking and work belong in the platform.
Put the lesson into practice.
Pick the checklist, template or tool that matches what you just read, and apply the method to one of your own pages.