Technical GEO
Technical GEO is the plumbing an answer engine has to get through before your content can be considered at all: crawler access, rendering, structured data, llms.txt and the entity signals that let a model work out who you are. It is the least glamorous part of this discipline and reliably the one hiding the largest single problem — a page nobody can fetch cannot be quoted, however good it is.
8 guides in this topic · all 53 guides · every topic
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Technical
Does llms.txt actually work? What the evidence says
Server logs, engine docs and a 137K-site study say the same thing: almost nothing reads the file. Why we ship one anyway — and what it's actually for.
August 8, 2026 · 10 min read -
Technical
GEO for WordPress: the setup that makes your site quotable
WordPress already renders the HTML AI crawlers need — the rest is configuration. Schema plugins compared honestly, robots.txt, llms.txt in one toggle, and what to skip.
August 8, 2026 · 10 min read -
Technical
Product & Offer schema for AI: a copy-paste JSON-LD guide
AI answer pipelines extract facts before they synthesize prose. Structured data is how you hand them those facts cleanly — price, specs, ratings — instead of hoping they parse it out of your layout. Here’s the markup that matters, ready to adapt.
July 21, 2026 · 11 min read -
Technical
Entity SEO for AI: your brand as a knowledge graph node
Language models don’t think in keywords — they think in entities and the relationships between them. Making your brand a well-defined, consistently-described entity is foundational GEO work that decides whether a model even knows what you are.
July 21, 2026 · 10 min read -
Technical
JavaScript, rendering, and why AI crawlers miss your content
You can write the most quotable product page on the internet, but if its facts only materialize after a heavy JavaScript bundle executes, many AI crawlers will fetch a nearly empty page — and quote a competitor whose HTML just says what they are.
July 21, 2026 · 9 min read -
Technical
llms.txt: what it is, who supports it, and whether you should ship one
The proposed standard for LLM-friendly site maps, separated from the hype: real adoption status, what it can and can't do, and a copy-paste starting template.
July 21, 2026 · 8 min read -
Technical
Structured data for LLM visibility: schema.org beyond rich snippets
Schema markup was built for search engines — but it also makes your facts machine-legible to AI answer pipelines. The types that matter and how to ship them.
July 21, 2026 · 10 min read -
Technical
GPTBot, ClaudeBot & friends: managing AI crawlers without erasing your brand
Every AI crawler you'll meet in your logs, what each one feeds, and a decision framework for robots.txt that doesn't quietly delete you from AI answers.
Jul 21, 2026 · 9 min read
Reading is cheaper than guessing. Measuring is better than both.
Check any page for AI readiness in about a minute — free, no signup, full checklist either way.