Sources and citations

Sources groups the sites AI tools cite when answering the tracked questions. It connects cited pages, how often they appear and the work that could help your brand gain a place on them.

A citation points to a page#

An owned citation points to an owned page. A competitor citation points to a competitor’s page. An independent citation points to another publisher. The distinction helps you choose whether to improve a page you control or pursue a placement elsewhere.

Read the cited page#

The source details connect a domain to the relevant page and what it says about the brand. The useful question is which information the page contributes to the answer.

Use the citation and the answer together. A cited page does not automatically mean that the answer recommended every brand on it.

Choose the work#

For an owned page, the next action can be a content or access fix. For an independent publisher, the next action can be a placement. Sources connects those opportunities to work rather than stopping at a list of domains.